TY TRAN

EXPERIENCE

• User Experience Engineer II

  

  Present — 2017

• Senior Web Designer

  

  2017 — 2005

• Web Programmer

  

  2012 — 2010

• Web Designer

  

  2010 — 2008

ACCOMPLISHMENTS

• GlidewellDental.com is the world’s largest dental lab in North and South America. Managed to take many roles in the User Experience process including conduct user research, user flow, ideation, wireframe, usability testing, analytics and analysis. Instead of always taking requirements from stakeholders, ask why questions and conduct usability testing to understand a user-first approach process. Increase awareness of good design thinking and process for the Customer Team. Finding the right problems to solve first and communicate design decisions in design critique meetings. Design lead and researcher on the company’s customer portal team. Adding and more importantly, improve features to maintain 90% user engagement and increase user base. Improve usability on the company’s customer portal website, e-commerce website, and various products from the development team.
• SRA, Samsung Research America, is Samsung's research division in America. Redevelop the current SRA website to the look and feel of Samsung.com. Corporate website consistency. Professional web design with photos. Ease of maintenance. Stay within budget. Search Engine Optimization. Mobile friendly.
• SmartLevels.com is one of the largest printing company in Southern California. Responsible for the development and implementation of design solutions for the company and its clients' projects across media, from print to interactive media. Created corporate image and identity, advertising, annual reports, brochures, direct marketing mailers, packaging, posters, and e-commerce web pages from initial concept layouts and execution to completion. Produced innovative and strategic driven graphic design that can easily fly through the pre-production stages of print, electronic, and digital based forms of marketing and advertising communication. Possess solid instincts for delivering the right message with the right "look and feel" to an intended audience in extraction to; excellent design taste, advanced typographic sensibility, terminology, recognition, and usage.

EDUCATION

Bachelor of Fine Arts
California State University, Fullerton
1999
Graphic and Interactive Design Concentration

SKILLS

User Research, Experience Strategy, Interaction Design, Information Architecture, User Interface Design, Usability Testing, Interviews, Surveys, Card Sorting, Rapid Prototyping, System Usability Scale, Content Analysis, Personas, Wireframes, Competitive Analysis, Experience Maps, Scenarios, User Journeys, Storyboards, Task Flows. Expert in: Figma, Sketch, Adobe XD, InVision, Lucidchart, Hotjar, Amplitude, Airtable, Shopify, Targetprocess, Photoshop, Dreamweaver, Illustrator. Web Design, Web Programming, Bootstrap, HTML, CSS, Graphic Design, Copywriting.

HONORABLE MENTIONS

Completed the ExperienceInnovation simulation based on IDEO's design thinking approach

TALENTS

I'm a creative, big-picture thinker obsessed with crafting the details. I'm personable and an energetic collaborator, motivated to inspire. I'm ambitious, delivery-focused, diplomatic & adaptable to the task. I have a deep sense of empathy, which fuels my passion to craft honest, inclusive and meaningful experiences for people. I'm strong at communicating design intent—verbally and visually. I embrace experimentation and I’m not afraid to be wrong.